Demographics
Demographics looks at the type of jobs/work in the adult population. There are 6 letter groups to describe their income and status.A - Higher Management, bankers, lawyers, doctors and other professionals.B - Middle Management, teachers, creative and media people e.. graphic designers etc.C1 - Office supervisors, junior managers, nurses, specialist clerical staff - white collar.C2 - Skilled manual workers, plumbers, builders - blue collar.D - Semi-skilled and unskilled manual workers.E - Unemployed, students, pensioners and casual workers.
Psychographics
Psychographics is a method of finding out about consumers lifestyles and combine it with information about their local area to produce an accurate job profile.
Psychographics is a method of finding out about consumers lifestyles and combine it with information about their local area to produce an accurate job profile.