When it comes to advertisement for this product, there isn't an official advert, but there are a few adverts that advertise the camera such as FujiFilmJapan, which only advertise's the camera in japan psychically. Obviously they would've been advertised in some sort of way from FujiFilm, but with the camera being a Polaroid style camera, it would be quite popular, therefore would advertise its self.
The camera's target audience is mainly people who like to travel and or take a lot of pictures to capture the moment. It gives the user a sense of capturing everything naturally, as these photos can't be photo shopped or messed with in any way because its an instant photo.
