HA3 Task 6 - Audience Information

BARBThe Broadcasters' Audience Research Board was created in 1981 to replace a previous systems whereby ITV ratings were compiled by Joint Industry Committee for Television Audience Research, whilst the BBC did their own audience research. It is also an organisation that gives official TV ratings in the UK. They also give very detailed research on the viewing figures in local and national areas. It is helpful because it compares the viewing figures from one programme to another. They compare this by choosing 5000 TV homes and incorporate the figures to the local figure.