Benefits offered means a company promoting their company, promoting the best sides of their products despite other company's offering the same. In this example, i have chosen whitening toothpaste as most toothpaste company's all claim to have a toothpaste that can whiten teeth in 2 weeks or less. This is a popular feature within these brands despite all brands promoting this fact, they are promoting this to say that their brands offers the best feature which will work better. This factor also puts the audience's mind to wonder if their product claims to do what it actually does.
Advantages Over Other Similar Products
This is a technique used when company's compare their products against other similar products to compare their advantages. Asda adverts are commonly known for this as they compare their price's and 'price promises' against other leading supermarkets, making the viewer believe their company has better offers than their competitors, this can lead to the viewer asking questions about the difference in prices, then making the customer think about shopping at Asda.
Unique Selling Proposition (USP)
USP is a technique used on customers/audiences to convince them to switch brands for a specific benefit. It is often seen comparing itself to another similar brand offering the same product, but this certain product offers slight benefits, pulling in the customers attention. I a chose confused.com advert as 'Brian the robot' offers people money to save on their car insurance. It compares their current car insurance to Confused.com's car insurance and gives them the benefit of saving over £100 by switching to their brand.
Lifestyle Appeal
Lifestyle Appeal is a method used to connect to the audience with its product to connect to their life-style and choices. Lifestyle appeal is also a way of attracting viewers to wanting that kind of lifestyle. I chose this Marks & Spencer's summer advert as it appeals to all ages with the family vibe. Its lifestyle appeal is a family on what appears to be either a day trip out or a holiday during summer, which appeals to most families as it what families do together during those similar times. It makes the viewers frame of mind as, if they bought Marks & Spencer's products, they could have a similar feeling to the advert.
Brand Identity
Brand identity is a company with their product representing itself via their brand identity, their logo. This can be done by strap lines and slogans, which either can be sung or spoke or any method that is catchy. They use this method because after seeing an advert, the slogan/strap-line will usually stick in the viewers head and make them sing/say it over and over again because its catchy. I chose an old 'Go Compare' advert, when the character in the advert, Gio Comaprio, sings a short song about checking the 'Go Compare' website for best deals on all kinds of insurance. The song is catchy because it repeats itself and rhymes which ends up with the song being stuck in the viewers head.