Realist narrative
Realist narrative plays on the situation of a realistic event happening, making the viewer relate to the situation. Such as this Direct-line home insurance advert. This advert plays on home insurance such as the Tv breaking, then straight away direct-line comes to the rescue because the family has home insurance with Direct-line.
Realist narrative plays on the situation of a realistic event happening, making the viewer relate to the situation. Such as this Direct-line home insurance advert. This advert plays on home insurance such as the Tv breaking, then straight away direct-line comes to the rescue because the family has home insurance with Direct-line.
)
Anti-realist narrative
Anti-realist narrative is a type of advert that uses imagination to distract the viewer away from real life. such as this Smirnoff advert, it makes the viewer think that by drinking their product, they could have one of the greatest nights of their life like the advert. Smirnoff adverts usually stick in audience's minds because they are weird and quirky, which makes the viewer think the same of the product, make them think their product is different from other similar brands.
)
Animation
Animation adverts distract the viewer from real life and allow them to escape from reality with the use of technology. This Kit-Kat advert plays on real life, a man having a stressful day at work, during this advert, it shows a shot of his back which has scissors, paper and other office supplies stuck in his back which signals that he feels a lot of pressure and pain from the job. He then eats a Kit-Kat which makes him better, the building then rises up into space which could contrast that their products are out of this world.
)
Documentary
A documentary advert uses facts and statistics to make the viewer believe the effects of the product/company. This NHS advert talks about women and the damage wine/alcohol can do to their bodies. They cleverly made the subject of the video, one of the two women, slightly transparent so the audience can see the effect of the wine damage on her body from high blood pressure to mouth cancer to having a stroke. These facts are developed to scare the target audience of women and to get them thinking about their alcohol choices.
Talking heads
Talking heads is a type of advert that makes the viewer feel like they are having a personal conversation with the advert itself, these types of advert usually feature well known people or members of the public. This Plusnet broadband advert is a casual advert, making the audience feel at ease about the information from the advert. The advert starts off with a simple question of 'what comes to mind?' which makes the viewer feel like they're having a conversation with the actor. They are set in towns/villages which mirror public life. They can also have some silly endings, such as this one which ends with a song number, these factors of the adverts can also make them stick in the viewers head which makes them talk about them.
)
Talking heads is a type of advert that makes the viewer feel like they are having a personal conversation with the advert itself, these types of advert usually feature well known people or members of the public. This Plusnet broadband advert is a casual advert, making the audience feel at ease about the information from the advert. The advert starts off with a simple question of 'what comes to mind?' which makes the viewer feel like they're having a conversation with the actor. They are set in towns/villages which mirror public life. They can also have some silly endings, such as this one which ends with a song number, these factors of the adverts can also make them stick in the viewers head which makes them talk about them.
)
Stand alone
Stand alone is a type of advert that sticks in the viewers mind. When they see something relateable to the advert, it makes them automatically think of the advert. it makes the advert appear iconic and successful. Cadbury adverts are commonly known for these factors within adverts from the gorilla playing the drums to the eyebrow dance to the airport passport control officers dancing around the airport. They stick in your head because they are things that wouldn't appear in everyday life which make them intriguing.
) )
Series
Series advert are like a tv show, they are adverts for a company/brand that tell a story one after another. These BT adverts of a steady going relationship between Jane and Adam are popular ones. Each advert told the audience a little more of their relationship, with BT's product in the center of it all, with Jane and Adam on the phone to each other or emailing each other. They were also popular within the public as BT connected with the audience by allowing them to choose the outcome on life for this couple. ) )
Series
) )
The style of the advert
Humorous
Humorous style of adverts relate to the viewer, which allows the viewer to laugh at the advert from them relating to the situation. This advert plays on the relationship between a mother and a son. The son starts using the products of 'Old Spice' body deodorant which makes him feel more older and like a man, which contrasts to the mother not liking this and wanting her little son back to which it leads to the mother following the son around on a date with a girl while spying on her little boy. This is a humor advert as it plays on the emotions of a real life mother having these thoughts on her son.
)
Surreal
Dramatic
Dramatic adverts rely on the emotions of the viewer. They affect the viewer by creating real life situations that can effect their emotions such as car crash adverts or health adverts that shocks the viewer and stays with them. This advert of NHS binge drinking has an effect on a wider audience but mainly targeting the 18-25yr olds as this advert takes place on a night out/local pubs. This advert shows a boy and a girl on a night out who have had too much to drink and end up paralytic, throwing up and not being able to move which triggers an emotion within the audience to them never wanting to be in that situation.
)
Surreal adverts divert the viewer away from the everyday quality of many products, services and messages. Creative, dreamlike or unusual viewpoints can enhance the mystery around a brand.
Honda adverts are quite surreal as they fascinate the audience with trickery. They transform things into other things or build things to make something else. They use parts of their company/brand to hook the audience into thinking 'how did they do that?'.
)Dramatic
Dramatic adverts rely on the emotions of the viewer. They affect the viewer by creating real life situations that can effect their emotions such as car crash adverts or health adverts that shocks the viewer and stays with them. This advert of NHS binge drinking has an effect on a wider audience but mainly targeting the 18-25yr olds as this advert takes place on a night out/local pubs. This advert shows a boy and a girl on a night out who have had too much to drink and end up paralytic, throwing up and not being able to move which triggers an emotion within the audience to them never wanting to be in that situation.
Parodic
Parodic adverts are adverts that make fun of their product itself or parody another brand advert that is obvious within the advert itself. These types of adverts make the viewer trust the consumer as it puts them at ease. Carling adverts are quite famous for their parody effects, based on humor. This space advert plays on friends being together, but one of them is unable to take part in an activity so they all bail, hence the tag line, 'you know who your friends are'. Other carling adverts play on doing something amazing but the new tagline is, 'its good, but its not quite Carling'. Which implies their products is better than anything.
)